When image is clear and tools are smart, growth becomes natural.
These tailored solutions extend visual work into intelligent tools that enhance customer experience, streamline internal processes, and support long-term, sustainable growth.
A.I. CONSULTING
WHAT : Strategic guidance for companies exploring AI integration. From identifying use cases to designing a clear roadmap.
WHY : To help brands unlock the potential of AI without losing coherence, aesthetics or control.
HOW :
- Audit of current workflows and creative processes.
- Identification of relevant AI opportunities.
- Tailored recommendations, tool sourcing, and training.
A.I. Simulator
WHAT : Interactive visual tools that let users explore products or environments in real time — based on their inputs, tastes or emotions.
WHY : To enhance engagement and create immersive, personalised customer experiences — increasing conversion ratio and sales.
HOW :
- Creation of a visual simulator.
- User flow design and emotional mapping.
- AI model training to generate realistic, personalised outputs.
- Integration into the brand’s digital environment.
A.I. Recommendation
WHAT : ISmart recommendation engines that suggest products, styles or materials based on customer profiles or behaviours.
WHY : To improve user experience, increase conversions and reinforce the feeling of a curated, thoughtful journey.
HOW :
- Development of a recommendation system aligned with the brand universe.
- Connection to product catalogues or datasets.
- Fine-tuning of parameters (aesthetic, logic, emotional tone).
- Real-time integration on e-commerce platforms or digital touchpoints
A.I. Automation
WHAT : Custom AI tools designed to automate repetitive or time-consuming tasks — in sales, marketing, and content production.
WHY : To save time, reduce friction and refocus human energy on creativity and strategy.
HOW :
- Design and deployment of AI-based automations (copywriting, image generation, campaign variation, etc.)
- Workflow integration.
- Ongoing support and optimisation.
Our Approach
1922 Paris designs and implements custom AI solutions as a natural extension of its creative direction work.
Each tool is crafted to reflect the brand’s identity, streamline internal processes, and support long-term, sustainable growth.
INTELLIGENT BY DESIGN
At 1922 Paris, AI is treated as a material to be shaped with intent.
Every solution — from automation to simulators and smart recommendations — is built with coherence, aligned with the brand universe, and designed for clear, purposeful use.
BUILT AROUND THE BRAND
No generic tools.
Each system is tailored to the client’s real context — workflows, internal logic, and customer journey — resulting in intelligent solutions that integrate seamlessly into daily operations.
MADE TO LAST
Rather than multiplying features, 1922 Paris focuses on creating value through simplicity.
The solutions developed reduce friction, enhance the customer experience, and bring agility to the brand’s structure — without excess, without disruption.
A.I. is not a threat — it’s a tool.
When integrated with clarity and simplicity, it becomes a natural ally of creativity, and a key to sustainable growth.